Privacy Policy
Last updated 31 August 2026
Introduction
Retail Trend Desk is operated by Retail Trend Desk. Together with our related companies, we bring you content on this website and by email. We also operate a marketing and data business.
What that means in practice: we gather information to help advertisers reach the right people through online ads, apps, email, telephone marketing and other advertising channels. As part of that work, we collect, share with partners, and sell information about individual consumers. We also provide services that show you advertising based on your behaviour across different websites and apps.
This policy describes the personal information you provide and that we gather when you use this website, and explains our practices for collecting, using, keeping and sharing that information. Our Terms of Service covers your use of the site itself.
Please read this policy carefully. If you disagree with our practices, do not use this website and do not join our email list. By accessing or using this website or our other services, you consent to this policy.
Scope, and other websites
This policy applies only to personal information you provide to Retail Trend Desk. It does not cover information collected, processed or stored by any other website or company, including sites linked from our pages or newsletters. Please read the privacy policies of any site you reach through a link from ours.
What we collect, and how
We collect information you give us voluntarily through this website, including your name, email address, phone number, postal address, date of birth, and anything you submit through a form.
We may add to that with data obtained from third parties, including affiliates, marketing and advertising partners, data brokers, and other data providers. Some of those parties obtained your information through their own services.
We also collect information automatically using cookies and similar technologies, including your IP address, imprecise geolocation inferred from that IP address, device identifiers, timestamps, browsing behaviour and click-through data. Advertising-relevant data may also come from data brokers or publicly available databases, including demographics, interests, location history and purchase activity. We limit collection to data relevant to marketing campaigns.
Categories of personal information
"Personal information" means any data we handle in the course of business that identifies, or can reasonably be associated directly or indirectly with, a particular individual or household, however it is stored or transmitted.
As required by California law, we disclose that in the past twelve months we have collected the following categories of personal information:
- Identifiers
- Categories described in the California Customer Records Statute (Cal. Civ. Code § 1798.80(e))
- Protected classification characteristics under California or federal law
- Internet or other similar network activity
- Commercial information
- Professional or employment-related information
- Imprecise geolocation data
- Inferences drawn from other personal information
Information in these categories may be sold or shared with third parties and with our affiliated companies for marketing and advertising purposes. To opt out, use this form.
Sensitive personal information
We do not directly collect sensitive personal information such as race or ethnicity, religion, precise location, LGBTQ+ status, health information, financial account data, or citizenship status.
However, information about your online activity may be collected automatically through technologies such as cookies, and that activity could indirectly suggest an interest in a sensitive subject or an association with a sensitive group. For example, reading content about a particular health topic may imply an interest in it. We do not draw those inferences ourselves, but our affiliated companies or other third parties receiving personal information may do so. Where applicable law requires consent for that processing, our affiliates will not generate sensitive inferences.
We do not collect or use personal information about children under 18.
How we use your information
We use personal information to send you newsletters you have requested, and to provide content or marketing messages by email and other channels. We also share your personal information with partner companies, who may send you their own marketing messages by email or otherwise. In some cases our use of your information constitutes "cross-context behavioural advertising."
You can opt out using this form.
How we share and sell your information
We sell and share personal information with our affiliated group of companies and with our clients for marketing purposes, including cross-context behavioural advertising.
We also share personal information with contracted service providers who supply advertising, web hosting, fraud detection, analytics, information security and similar services. This includes our website and marketing platform provider, which sets its own cookies and stores form submissions on our behalf. When we share data, we put contracts in place with all recipients requiring appropriate security measures and compliance with applicable law.
We share personal information where we are required to by law — for example in response to a warrant or court order — or to protect the health, safety or rights of any person. Information may be shared with law enforcement, regulators, courts, government agencies or other third parties to comply with legal obligations, respond to lawful requests, protect people or property, or enforce our rights under an agreement, including billing and collection.
Personal information may also be transferred as part of a corporate transaction such as a merger, acquisition, reorganisation or sale of assets, where user data forms part of the assets transferred.
Advertising, analytics and tracking
We share personal information obtained through this website with third parties who serve online advertising on this and other sites, and who use personal information for analytics and reporting about that advertising.
Those companies use cookies, pixels and similar technologies to collect information about the pages you visit and the ads you see or click. They may combine it with personal information from other sources, including data brokers, and share it with further third parties for the same purposes — this is what is meant by "cross-context behavioural advertising."
We and our partners collect your IP address, the date and time of your visit or of actions you take here, your internet service provider, and your browser type and version. This may be combined with information from other sources and used to deliver advertising from us or other companies by email, in apps, on websites, on social media, or through other channels. We also use it to analyse how you interact with this site so we can improve it.
Cookies and similar technologies
We use cookies and similar technologies to operate this site, to perform analytics that help us improve it, to select and deliver personalised content and advertising, and to measure your response to advertising and other communications.
Cookies are small files containing a unique identifier that our server sends to your browser, allowing us to recognise your browser when you visit this or certain other websites. We do not track every site you visit on the internet.
Our website and emails may also contain web beacons or pixels, which help us understand how people interact with our content, measure email engagement, protect system integrity, and gather performance data.
You can limit, block or delete cookies through your browser settings at any time, though this may prevent some features of the site from working. If you use a browser-based "do not track" setting, an opt-out cookie may be placed on your browser to block further data collection. If you later delete that cookie, automated collection may resume.
Global Privacy Control
We recognise and honour Global Privacy Control (GPC) signals and similar universal opt-out signals as valid requests to opt out of the sale and sharing of personal information. When we detect such a signal from your browser or device, we process your opt-out automatically.
Enabling GPC or a "Do Not Track" preference results in an opt-out cookie being placed on your browser. If that cookie is deleted or your settings change, automated collection may resume.
Your privacy rights
Use this web form to exercise any of the following rights:
- To know how we collect and use personal information — which is the purpose of this policy
- To opt out of our selling or sharing your personal information with third parties
- To obtain a copy of the personal information we hold about you
- To request that we delete your personal information
- To correct inaccurate personal information we hold about you
- To make other requests relating to your personal information — we may not be able to grant every request, but you can always have your data deleted
For security reasons we cannot act on a request unless we can reasonably verify your identity or your authority to act for someone else. A request must contain enough information for us to confirm who is making it and to understand what is being asked. You do not need to create an account, and anything you give us for verification is used only to verify and process the request.
We respond to verifiable requests within 45 days. If we need longer, we will tell you in writing within that first 45 days, explaining why and for how long, and the extension will not exceed a further 45 days.
If we deny a request and you wish to appeal, or if you have other privacy questions, contact us using the details below. Depending on where you live you may also have the right to raise your concern with a state or federal privacy authority. Exercising your rights will never result in discrimination against you.
Rights in states other than California
[TO BE COMPLETED BY COUNSEL. Residents of a number of states — including Virginia, Colorado, Connecticut, Utah, Texas, Oregon and Montana, among others — have rights under their own comprehensive privacy laws, including rights of access, correction, deletion, portability, and opt-out of targeted advertising, sale, and certain profiling. Several also provide a right to appeal a denied request within a set period. List the states that apply to your operations, describe the rights and appeal process, and update this section as further state laws take effect.]
Whichever state you live in, you may use the form above, or the contact details below, to make a request.
Complaints
If you wish to file a complaint, you can contact the Federal Trade Commission at ReportFraud.ftc.gov or ftc.gov/complaint, or the Better Business Bureau at bbb.org/file-a-complaint.
Children
This website is intended only for people aged 18 or over. We do not knowingly collect information from anyone under 18, and we will remove personal information relating to a child under 18 if we become aware it has been submitted to us.
If you know or believe we hold information about a child under 18, please contact us at crewdonovan@retailtrenddesk.com or by post at the address below so we can delete it.
How we protect your information
We maintain an information security programme with commercially reasonable technical, organisational and physical measures to protect personal information from inappropriate exposure or misuse. It includes written policies and procedures, staff training, and automated monitoring. We audit our safeguards regularly.
How long we keep your information
We keep personal information for [SPECIFY RETENTION PERIOD OR THE CRITERIA USED TO DETERMINE IT — for example, "36 months from your last interaction with us"] or for as long as required or permitted by law, whichever is longer. We review the personal information we hold periodically and delete or anonymise data that is no longer necessary.
Changes to this policy
We may change or update this policy at any time and without advance notice. The updated version applies from the date shown at the top of this page. Please review it occasionally to stay informed about how we collect, use and share personal information.
This is a United States website
Retail Trend Desk is located in the United States and is intended for users in the United States. When you visit, you acknowledge that your personal information will be stored and processed in the United States, under United States law.
How to reach us
Retail Trend Desk
1083 Independence Blvd, Box 554
[CITY], [STATE] [ZIP]